Eat Happy

Smiles abound when our amazing farmers work side-by-side with nature’s essential helpers to bring you this wondrous bounty!

(keep going, there’s more)

Meet “the team”

There’s a lot of action on the farm that kinda goes unnoticed. Meet “the team” – pollinators, protectors, replenishers and elements – for a peek into nature’s magic. Teaming up with our farmers, they make organic deliciousness possible.

Our Products

Our farmers

Our farmers are guided by a passion for growing and harvesting the absolute best for you. Practiced, patient, and brilliant, they are always working hard to deliver what Mother Nature intended.

news & events

Happy Dirt Farmer, Randall Watkins, Joins The Fair Food Program

What the Fair Food Program means, what it means to us, and what it means to Happy Dirt farmers.

Happy Dirt Recipe: Sweet Potato Biscuits

If you’re looking for the perfect potato pairing with your holiday meal, this one is pretty sweet…

Muscadine Grapes are Sweet Southern Treasures

More than just a sweet taste of nostalgia for Southerners, the sweet, seed-filled grape is a powerhouse filled with antioxidants.

HAPPY WORDS | When asked why he decided to join the @fairfoodprogram as a Participating Grower, Randall Watkins said, "I want to make sure all my workers are protected and rewarded at the end of the day. Farm work is hard and harvest days are long, so when you have great workers, you have a successful team working for the same mission and outcome."⁠
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Head to the link in our bio to learn more about The Fair Food Program and what it means for farmers who choose to join!

let’s be social

@happydirtproduce

RECIPE | Every year, we look forward to the different dishes we will make using organic sweet potatoes from North Carolina. If you’re looking for a tried-and-true sweet potato recipe for the holiday season, the Happy Dirt Sweet Potato recipe is one you’ll want to add to your recipe-card box. Head to the link in our bio to check it out! ⁠
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📸 by @jamiedement of her sweet potato biscuits, using Happy Dirt sweet potatoes!

HAPPY DIRT HERO | We are honored to announce that Randall Watkins, co-owner of Watkins Farm and an owner of Happy Dirt, has joined the @fairfoodprogram as a Participating Grower. Randall is the first farmer in North Carolina to join, and we know he won't be the last. Head to the link in our bio to learn more about the Fair Food Program's mission and why Randall chose to join! ⁠
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We are grateful for all of our farmers and their commitment to excellence not only when it comes to product, but also when it comes to caring well for the people who work for them!

HAPPY DIRT HERO | Today is #womensenterpreneurshipday, and we want to take a moment to express our gratitude for our CEO, @sandi.kronick! In 2004, Sandi, with the help of a group of farmers who would become owners, launched what was then called Eastern Carolina Organics. The company would support organic farmers, expand the organic movement, and provide customers with local, sustainable produce options year-round. Since then, we became a B Corporation, changed our name to Happy Dirt, and expanded our farmer network to well over 100 farms. Thank you Sandi for having a vision and a passion for food systems and for making organic produce relatable for us all!

HAPPY WORDS | When asked why he decided to join the @fairfoodprogram as a Participating Grower, Randall Watkins said, "I want to make sure all my workers are protected and rewarded at the end of the day. Farm work is hard and harvest days are long, so when you have great workers, you have a successful team working for the same mission and outcome."⁠
⁠
Head to the link in our bio to learn more about The Fair Food Program and what it means for farmers who choose to join!

let’s be social

@happydirtorganics

RECIPE | Every year, we look forward to the different dishes we will make using organic sweet potatoes from North Carolina. If you’re looking for a tried-and-true sweet potato recipe for the holiday season, the Happy Dirt Sweet Potato recipe is one you’ll want to add to your recipe-card box. Head to the link in our bio to check it out! ⁠
⁠
📸 by @jamiedement of her sweet potato biscuits, using Happy Dirt sweet potatoes!