When our journey began in 2004, local and organic produce was not easy to find in our corner of the country. Together with a small group of farmers we set out to solve this problem. Today we are proud to partner with hundreds of farmers and customers throughout North America.

Happy Dirt is here to make organic much more relatable for us all…retailers, chefs, shoppers and guests. It truly is our joy to better connect you to our incredible farmers and their healthy and delicious food.

Eat Happy!

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capabilities & commitments

We have the audacity to believe that providing fresh fruits, vegetables and pantry goods can make us all a little happier. It’s also a great way to build a more sustainable food system. So every day at Happy Dirt, we work hard to pool diverse harvests from several regions, supporting our farmers and enabling us to meet your growing demand for a steady stream of high-quality food choices throughout the year. Happy customers, happy farmers and a happier planet.

When it comes to driving our mission, our capabilities are virtually endless in helping you access the product you desire from farmers you can trust.

We recognize that no two needs are the same. Flexibility is built into our model. We can offer LTL or FTL shipping, via delivered pricing or FOB to your location anywhere in North America, or one of our friendly drivers at your back door in our immediate region. We’re happy to ship straight pallets or mixed pallets of commodity items or smaller specialty crops. Whatever your needs may be, we proudly and skillfully inspire connections between buyers and producers every day.

Through targeted buying and advocating for fair prices, we are also driving growth and expansion for our partners throughout the food system.

We believe we have the best team in the industry. The entire staff of Happy Dirt is focused on quality, fulfillment and delivery records. In addition, you can expect stellar professionalism, friendliness, thoughtfulness and communication. Trust the constant feedback we get from current customers… You’ll be HAPPY!

Happy Dirt participates in the following third-party audit programs to ensure its commitment to core values: Certified Organic, Food Safety Certified (Primus GFS), Certified B-Corporation, and Certified Living Wage Employer. All of these protocols make Happy Dirt a stronger business – more resilient, sustainable, and better for people and planet!

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meet our farmers

Our farmers are guided by a passion for growing and harvesting the absolute best for you. Practiced, patient, and brilliant, they are always working hard to deliver what Mother Nature intended. Meet some of the farmers that make Happy Dirt a reality for us all.

Our farmers

Herbie, Happy Dirt Co-Owner since 2008
Mixed Veggies and Berries

Certified Organic since 2007
GAP Certified since 2015
Stanley, Happy Dirt Co-Owner since 2005
Sweet Potatoes and Mixed Veggies

Certified Organic since 1996
GAP Certified since 2016
Randall, Happy Dirt Co-Owner since 2018
Sweet Potatoes

Certified Organic since 2016
GAP Certified since 2016
Fair Food Certified since 2021

Our Crew

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Adam Green

(he/Him/His)

Operations Manager

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Alex Borst

(he/Him/His)

Purchasing Manager

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Becky Byrum

(She/Her/Hers)

Accounting Manager

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Ben Laws

(he/Him/His)

Fulfillment Manager

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BJ Jones

(he/Him/His)

Driver

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Chad Murray

(he/Him/His)

Driver

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Chris Hanthorn

(he/Him/His)

Procurement Specialist

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Dani Straughan

(They/Them)

Accounts Receivable & Admin. Specialist

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Darren Stridiron

(he/Him/His)

Shipping & Receiving Co-Lead

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Double Agent

(replenisher)

Director of Nectar Collection & Pest Control

Goldenrod

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Eric Chen

(he/Him/His)

Assistant Sales Manager

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Evan High

(he/Him/His)

Shipping & Receiving Co-Lead

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Flower Power

(replenisher)

Director of Hosting

Goldenrod

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Haleigh Paquette

(She/Her/Hers)

Quality Lead

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Hannah Taylor

(She/Her/Hers)

Procurement Specialist

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Helen Rosen

(She/Her/Hers)

Wholesale Coordinator

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Javier Hernandez

(he/Him/His)

Operations Assistant

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Jermaine Linson

(he/Him/His)

Driver

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Jo Ponce

(he/Him/His)

Pack Team

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Joshua Womack

(He/Him/His)

Shipping & Receiving Assistant

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Jules Canales

(They/Them)

Sales Support

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Kara Stout

(She/Her/Hers)

Accounting Manager

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Kasey Sorrell

(she/Her/They/Them)

Quality Lead

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Konget Elias

(She/Her/Hers)

Sales

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Laura Cloak

(She/Her/Hers)

Sales Manager

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Lizzie Henricks

(She/Her/Hers)

Sales

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Love Bug

(protector)

Chief Protector

Ladybug

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Mark Purcell

(he/Him/His)

Driver

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Masai gray

(he/Him/His)

Pack Team

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Matt McElroy

(he/Him/His)

Fulfillment Assistant

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Naim Piankhi

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Pack Team

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Natasha Goldstein

(She/Her/Hers)

CFO

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Pat Bayor

(He/Him/His)

VP Sales & Purchasing

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Randall Diers

(he/Him/His)

President/COO

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Ronnie Virgle

(He/Him/His)

Office Manager & HR Coordinator

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Sandi Kronick

(she/Her/Hers)

CEO

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Sugar Ray

(element)

Chief Light Officer

Sunshine

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Taylor Holenbeck

(he/Him/His)

Grower Services Coordinator

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Taylor Meadows

(She/Her/Hers)

Marketing Manager

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Theo Feaster

(he/Him/His)

Logistics Manager

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