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When our journey began in 2004, local and organic produce was not easy to find in our corner of the country. Together with a small group of farmers we set out to solve this problem. Today we are proud to partner with hundreds of farmers and customers throughout North America.

Happy Dirt is here to make organic much more relatable for us all…retailers, chefs, shoppers and guests. It truly is our joy to better connect you to our incredible farmers and their healthy and delicious food.

Eat Happy!

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capabilities & commitments

We have the audacity to believe that providing fresh fruits, vegetables and pantry goods can make us all a little happier. It’s also a great way to build a more sustainable food system. So every day at Happy Dirt, we work hard to pool diverse harvests from several regions, supporting our farmers and enabling us to meet your growing demand for a steady stream of high-quality food choices throughout the year. Happy customers, happy farmers and a happier planet.

When it comes to driving our mission, our capabilities are virtually endless in helping you access the product you desire from farmers you can trust.

We recognize that no two needs are the same. Flexibility is built into our model. We can offer LTL or FTL shipping, via delivered pricing or FOB to your location anywhere in North America, or one of our friendly drivers at your back door in our immediate region. We’re happy to ship straight pallets or mixed pallets of commodity items or smaller specialty crops. Whatever your needs may be, we proudly and skillfully inspire connections between buyers and producers every day.

Through targeted buying and advocating for fair prices, we are also driving growth and expansion for our partners throughout the food system.

We believe we have the best team in the industry. The entire staff of Happy Dirt is focused on quality, fulfillment and delivery records. In addition, you can expect stellar professionalism, friendliness, thoughtfulness and communication. Trust the constant feedback we get from current customers… You’ll be HAPPY!

Happy Dirt participates in the following third-party audit programs to ensure its commitment to core values: Certified Organic, Food Safety Certified (Primus GFS), Certified B-Corporation, and Certified Living Wage Employer. All of these protocols make Happy Dirt a stronger business – more resilient, sustainable, and better for people and planet!

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meet our farmers

Our farmers are guided by a passion for growing and harvesting the absolute best for you. Practiced, patient, and brilliant, they are always working hard to deliver what Mother Nature intended. Meet some of the farmers that make Happy Dirt a reality for us all.

Our farmers

Herbie, Happy Dirt Co-Owner since 2008
Mixed Veggies and Berries

Certified Organic since 2007
GAP Certified since 2015
Stanley, Happy Dirt Co-Owner since 2005
Sweet Potatoes and Mixed Veggies

Certified Organic since 1996
GAP Certified since 2016
Randall, Happy Dirt Co-Owner since 2018
Sweet Potatoes

Certified Organic since 2016
GAP Certified since 2016
Fair Food Certified since 2021

Our Crew

Alex Borst

(he/Him/His)

Purchasing Manager

[email protected]

anthony jones headshot on blue background

Anthony Jones

(he/Him/His)

Fulfillment Team

[email protected]

Becky Byrum

(She/Her/Hers)

Accounting Manager

[email protected]

Ben Laws

(he/Him/His)

Fulfillment Team

[email protected]

BJ Jones

(he/Him/His)

Driver

[email protected]

Chris Hanthorn

(he/Him/His)

Procurement Specialist

[email protected]

Dani Straughan

(They/Them)

Office Support Specialist

[email protected]

darren hagerty headshot on pink background

Darren Haggerty

(he/Him/His)

FOB Sales

[email protected]

Darren Stridiron

(he/Him/His)

Pack Team

[email protected]

eric chen headshot on blue background

Eric Chen

(he/Him/His)

Local & Specialty Sales

[email protected]

Evan High

(he/Him/His)

Shipping & Receiving Co-Lead

[email protected]

Flower Power

Director of Hosting

Haleigh Paquette

(She/Her/Hers)

Quality Lead

[email protected]

Hannah Taylor

(She/Her/Hers)

Procurement Specialist

[email protected]

Helen Rosen

(She/Her/Hers)

Sales Assistant

[email protected]

Javier Hernandez

(he/Him/His)

Shipping & Receiving Co-Lead

[email protected]

Jermaine Linson

(he/Him/His)

Driver

[email protected]

Jerome Tucker

(he/Him/His)

Driver

[email protected]

joseph williams headshot blue background

Joseph Williams

(he/Him/His)

Pack Team

[email protected]

Kasey Sorrell

(she/Her/They/Them)

Quality Lead

[email protected]

kelsey ward headshot on blue background

Kelsey Ward

(she/Her/Hers)

Sales Assistant

[email protected]

Khalif Mims

(he/Him/His)

Fulfillment Lead

[email protected]

Konget Elias

(She/Her/Hers)

Sales Assistant

[email protected]

Laura Cloak

(She/Her/Hers)

Sales Manager

[email protected]

Love Bug

Chief Protector

Marina Gieder

(she/Her/Hers)

Office Manager

[email protected]

Masai gray

(he/Him/His)

Pack Team

[email protected]

Natasha Goldstein

(She/Her/Hers)

Chief Financial Officer

[email protected]

Pat Bayor

(He/Him/His)

VP Sales & Purchasing

[email protected]

Randall Diers

(he/Him/His)

President/COO

[email protected]

sandi kronick ceo of happy dirt headshot on blue background

Sandi Kronick

(she/Her/Hers)

CEO

[email protected]

Sugar Ray

Hotshot Element

Taylor Holenbeck

(he/Him/His)

Grower Services Coordinator

[email protected]

Taylor Meadows

(She/Her/Hers)

Marketing Manager

[email protected]

Theo Feaster

(he/Him/His)

Logistics Manager

[email protected]

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Tucker Bates

(he/Him/His)

VP of Operations

[email protected]