When our journey began in 2004, local and organic produce was not easy to find in our corner of the country. Together with a small group of farmers we set out to solve this problem. Today we are proud to partner with hundreds of farmers and customers throughout North America.

Happy Dirt is here to make organic much more relatable for us all…retailers, chefs, shoppers and guests. It truly is our joy to better connect you to our incredible farmers and their healthy and delicious food.

Eat Happy!

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capabilities & commitments

We have the audacity to believe that providing fresh fruits, vegetables and pantry goods can make us all a little happier. It’s also a great way to build a more sustainable food system. So every day at Happy Dirt, we work hard to pool diverse harvests from several regions, supporting our farmers and enabling us to meet your growing demand for a steady stream of high-quality food choices throughout the year. Happy customers, happy farmers and a happier planet.

When it comes to driving our mission, our capabilities are virtually endless in helping you access the product you desire from farmers you can trust.

We recognize that no two needs are the same. Flexibility is built into our model. We can offer LTL or FTL shipping, via delivered pricing or FOB to your location anywhere in North America, or one of our friendly drivers at your back door in our immediate region. We’re happy to ship straight pallets or mixed pallets of commodity items or smaller specialty crops. Whatever your needs may be, we proudly and skillfully inspire connections between buyers and producers every day.

Through targeted buying and advocating for fair prices, we are also driving growth and expansion for our partners throughout the food system.

We believe we have the best team in the industry. The entire staff of Happy Dirt is focused on quality, fulfillment and delivery records. In addition, you can expect stellar professionalism, friendliness, thoughtfulness and communication. Trust the constant feedback we get from current customers… You’ll be HAPPY!

Happy Dirt participates in the following third-party audit programs to ensure its commitment to core values: Certified Organic, Food Safety Certified (Primus GFS), Certified B-Corporation, and Certified Living Wage Employer. All of these protocols make Happy Dirt a stronger business – more resilient, sustainable, and better for people and planet!

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meet our farmers

Our farmers are guided by a passion for growing and harvesting the absolute best for you. Practiced, patient, and brilliant, they are always working hard to deliver what Mother Nature intended. Meet some of the farmers that make Happy Dirt a reality for us all.

Our farmers

Herbie, Happy Dirt Co-Owner since 2008
Mixed Veggies and Berries

Certified Organic since 2007
GAP Certified since 2015
Stanley, Happy Dirt Co-Owner since 2005
Sweet Potatoes and Mixed Veggies

Certified Organic since 1996
GAP Certified since 2016
Randall, Happy Dirt Co-Owner since 2018
Sweet Potatoes

Certified Organic since 2016
GAP Certified since 2016
Fair Food Certified since 2021

Our Crew

Adam Green

Adam Green

(he/Him/His)

Operations Manager

[email protected]

Alex Borst

Alex Borst

(he/Him/His)

Purchasing Manager

[email protected]

Becky Byrum

Becky Byrum

(She/Her/Hers)

Accounting Manager

[email protected]

Ben Laws

Ben Laws

(he/Him/His)

Fulfillment Manager

[email protected]

BJ Jones

BJ Jones

(he/Him/His)

Driver

[email protected]

Chris Hanthorn

Chris Hanthorn

(he/Him/His)

Procurement Specialist

[email protected]

Dani Straughan

Dani Straughan

(They/Them)

Office Support Specialist

[email protected]

Darren Stridiron

Darren Stridiron

(he/Him/His)

Pack Team

[email protected]

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Eric Chen

(he/Him/His)

Sales

[email protected]

Evan High

Evan High

(he/Him/His)

Shipping & Receiving Co-Lead

[email protected]

Flower Power

Flower Power

Director of Hosting

Haleigh Paquette

Haleigh Paquette

(She/Her/Hers)

Quality Lead

[email protected]

Hannah Taylor

Hannah Taylor

(She/Her/Hers)

Procurement Specialist

[email protected]

Helen Rosen

Helen Rosen

(She/Her/Hers)

Sales

[email protected]

Javier Hernandez

Javier Hernandez

(he/Him/His)

Shipping & Receiving Co-Lead

[email protected]

Jermaine Linson

Jermaine Linson

(he/Him/His)

Driver

[email protected]

Jerome Tucker

Jerome Tucker

(he/Him/His)

Driver

[email protected]

Jules Canales

Jules Canales

(They/Them)

Sales Support

[email protected]

Kasey Sorrell

Kasey Sorrell

(she/Her/They/Them)

Quality Lead

[email protected]

Konget Elias

Konget Elias

(She/Her/Hers)

Sales

[email protected]

Laura Cloak

Laura Cloak

(She/Her/Hers)

Sales Manager

[email protected]

Love Bug

Love Bug

Chief Protector

Marina Gieder

Marina Gieder

(she/Her/Hers)

Office Manager

[email protected]

Masai gray

Masai gray

(he/Him/His)

Pack Team

[email protected]

Matt McElroy

Matt McElroy

(he/Him/His)

Fulfillment Assistant

[email protected]

Natasha Goldstein

Natasha Goldstein

(She/Her/Hers)

Chief Financial Officer

[email protected]

Pat Bayor

Pat Bayor

(He/Him/His)

VP Sales & Purchasing

[email protected]

Randall Diers

Randall Diers

(he/Him/His)

President/COO

[email protected]

sandi kronick ceo of happy dirt headshot on blue background

Sandi Kronick

(she/Her/Hers)

CEO

[email protected]

Sugar Ray

Sugar Ray

Hotshot Element

Taylor Holenbeck

Taylor Holenbeck

(he/Him/His)

Grower Services Coordinator

[email protected]

Taylor Meadows

Taylor Meadows

(She/Her/Hers)

Marketing Manager

[email protected]

Theo Feaster

Theo Feaster

(he/Him/His)

Logistics Manager

[email protected]